I joined Chime as it was preparing to launch key new fintech products in 2019. During this breakout year, Chime grew from 1.5 million to over 5 million bank accounts, and the design team grew from 4 when I started to 10 by year end. My role in this growth was a focus on design operations and innovation.
Early on, I switched the team to a more modern design and collaboration tool with Figma, proving its utility by comparing its end-to-end workflow against existing tool combinations when designing the initial release of SpotMe, the industry's first free-free overdraft product. I next focused on releasing the first versions of ChimeKit, our design and development system.
After these DesignOps wins, I flexed my product design instincts by iterating on the experience of enrolling, activating and using our first credit card. Through qualitative and quantitative research, we re-framed the Credit Builder Card into something the industry had never seen before – a 0% APR, no fee credit card requiring no credit check which let members build credit safely by letting them pre-fund their credit lines.
User Ratings: 4.7 (App Store)
Digital bank Chime quadruples valuation in less than a year to $5.8 billion as it takes on megabanks
My biggest achievement was implementing ChimeKit atomic design components into the app by the end of the year.
Which set the stage for rapid iteration and experimentation for a new home screen in 2020...
All projects